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Varsity Style — Soft & Dimensional

Chenille patches use thick, fluffy yarn for a dimensional, textured look — the classic varsity jacket patch style.

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Chenille patches are inseparable from the American high school letterman tradition — the oversized wool-and-chenille letter on a varsity jacket has been the universal symbol of athletic achievement since the 1920s, when Harvard athletes first began wearing their initial on a sweater to signal membership on a varsity team. The material itself is named for the French word for caterpillar, because the yarn's pile construction — cut threads radiating outward from a core — resembles the fuzzy texture of the insect. Running a hand across a quality chenille patch is a tactile experience unlike any other patch type: soft, almost plush, with a depth and dimensionality that photographs can't fully convey. The felt or wool base beneath the chenille yarn gives the whole assembly a substantial weight that drapes naturally against a jacket, contributing to the sense of earned significance that comes with a varsity letter.

Custom Chenille Patches Examples

A small slice of what custom chenille patches can look like — each one started as a free AI design.

YMCA Great Wolf Lodge Patch
YMCA Zoo Lights Patch
Corporate Retreat Event Patch
Chicago Football Team Patch
Chicago Bears NFL Team Patch
Girls youth soccer embroidered patch - player silhouette design
Hoops MVP basketball embroidered patch - orange and black circular design with basketball and net
Little Hitters 2024 baseball embroidered patch - blue diamond with batter silhouette

Custom Chenille Patches Pricing

Per-patch price drops with quantity. Minimum order: 50 patches. Classic varsity texture. Includes 3 color layers, free artwork, and merrowed border.

Size501002505001,000
1.5"$4.02$2.74$1.82$1.68$1.37
2"$4.28$2.99$2.22$1.89$1.49
2.5"$4.46$3.19$2.30$1.97$1.56
3"$5.01$3.48$2.47$2.14$1.71
3.5"$5.61$3.69$2.81$2.47$1.97
4"$6.52$4.46$3.23$2.81$2.22
4.5"$7.28$5.00$3.74$3.23$1.89
5"$8.04$6.89$4.42$3.74$3.23
5.5"$9.18$6.52$5.00$4.21$3.74
6"$10.06$7.53$5.61$5.00$4.12

Prices are per-patch in USD. Quote confirmed within 2 business hours. Prices are estimates based on Stadri Emblems' published rates. Our team will confirm your exact quote within 2 hours to 24 hours of submission.

Included in every order
Free Artwork3 Color Layers IncludedMerrowed BorderSoft Chenille TextureRush Available

Optional add-ons

Additional color layers (4+)+$0.25 per layer
Iron-on backing+$0.25 each
Peel & stick backing+$0.30 each
Hook & loop backing+$0.90 each
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Advantages of Custom Chenille Patches

What you get with this material that other patch types can't deliver.

1
Iconic American letterman aesthetic instantly recognizable across generations
2
Plush, dimensional pile texture you can feel from across the room
3
Heavyweight felt or wool base drapes naturally on varsity jackets
4
Three color layers included standard — captures most varsity-letter color schemes without upcharge
5
Award-quality presentation that signals achievement in a way printed or stitched alternatives can't

Best For

Varsity and letter jacketsHigh school spirit wearAthletic organizationsRetro and vintage fashionAward and recognition patches

Estimate Your Cost

Pick a size and quantity for an instant estimate — exact quote confirmed by our team within 2 hours.

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Free Artwork Free Pre-Production Sample Up to 9 Colors Rush Available+ View Add-Ons →

Care & Maintenance

Chenille patches should never be submerged in water or machine washed, as immersion causes the fluffy chenille yarn to mat, felt, and lose its characteristic loft permanently. Spot clean with a lightly damp cloth and gentle dabbing motion if the patch surface becomes soiled, and allow to air dry completely before the garment is worn or stored. Varsity jackets with chenille patches should be dry cleaned to preserve both the wool body of the jacket and the chenille pile simultaneously.

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